A strategic ally for solving hard shit, fast
Marketing got messy. And then it sped up.
I design brand, comms & creative strategies for the modern marketing age, providing marketing leaders the strategic vision and clarity to move forward with confidence.
Brand Strategy built for modern marketing
Clear, directional, designed for modern application across the full brand experience.
Full Funnel GTM frameworks
Uniting diverse teams behind a single, executable roadmap
On-going thought-partnership
A second brain for senior individuals navigating marketing complexity
"James is one of the most remarkable strategy leaders I've ever worked with. His approach flexes and bends to meet his clients, culture & technology where they are. It’s made him a brand's secret weapon."
Aarti Thiagarajan
Global Brand at Netflix
Case Study
Helping Hinge create a less lonely world
Case Study
Helping NYPL recruit a new generation of readers
Case Study
Helping Stella Artois end the world water crisis
Case Study
Helping Tonies empower children’s growth
James Fraser
Former CSO of Mother New York, with nearly 20 years of experience building global brand icons across NY & London.